PRIVACY POLICY:
404Rides Privacy Policy
Effective Date: June 24, 2026
Herrington Co. DBA 404Rides
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
404Rides ("we," "us," or "our") DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.
Information We Collect
We collect the following types of information:
Personal Information:
• Name
• Email address
• Phone number
• Physical address
• Driver's license information
• Date of birth
• Insurance information
• Payment information when you make a reservation or rental payment
• Opt-in records and timestamps for all communication channels (SMS, email, etc.)
Vehicle Rental Information:
• Reservation details
• Rental history
• Vehicle assignment information
• Damage claim records
• Toll and citation records
Vehicle Tracking Information:
Vehicles may be equipped with GPS and telematics systems that collect:
• Vehicle location
• Mileage
• Vehicle diagnostic information
• Trip information
Non-Personal Information:
• IP address
• Browser type
• Device information
• Website usage patterns and analytics
• Cookies and similar technologies
Customer Communications:
• Records of inquiries and service requests
• Reservation and rental communications
• Customer support interactions
• Service history and feedback
How We Use Your Information
We use collected data for:
• Processing reservations and vehicle rentals
• Verifying driver eligibility and identity
• Processing transactions and payments
• Communicating with you regarding reservations, rentals, and support requests
• Sending rental reminders, return notifications, and account updates
• Improving website functionality and user experience
• Fraud prevention and security monitoring
• Claims administration and insurance matters
• Maintaining records of communication preferences and consent
• Complying with legal obligations
SMS Messaging & Compliance
Text Message Program Terms & Conditions
By opting into our SMS messaging services, you agree to receive text messages related to our services, including reservation confirmations, rental reminders, customer support, payment notifications, and important updates.
Opt-In & Consent:
• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws
Opt-Out Instructions:
• You may cancel SMS notifications at any time by replying "STOP"
• You may receive a final confirmation message after opting out
• No further messages will be sent unless you re-subscribe
• All opt-out requests are processed promptly
Message Frequency & Content:
• Message frequency varies based on your interactions with our business
• Messages will relate to reservations, rentals, account notifications, customer support, and services you request
• Promotional content will only be sent when separately authorized
Help & Support:
• Reply "HELP" for assistance
• Contact us at bookings@404rides.com
• Customer support is available during normal business hours
Carrier Information:
• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Message delivery is not guaranteed
SMS Data Protection Statement
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing with subcontractors in support services, including customer service providers, payment processors, and message delivery providers, is permitted solely to provide services requested by the customer.
All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information Sharing & Disclosure
We do not sell, rent, or trade personal information.
We may share information with:
Service Providers:
• Payment processors
• Fleet management providers
• Insurance providers
• Claims administrators
• SMS service providers
• Technology and website vendors
All service providers are contractually obligated to maintain confidentiality and security.
Legal Compliance:
• When required by law
• In response to court orders, subpoenas, or lawful government requests
• To protect our rights, property, customers, or business operations
Business Transfers:
• In connection with a merger, acquisition, restructuring, or sale of business assets
• Any successor entity will remain subject to the protections described in this Privacy Policy
All the above categories exclude text messaging originator opt-in data and consent, except where necessary to facilitate SMS delivery services.
Data Security
We implement and maintain reasonable security measures to protect your personal information, including:
• Secure access controls
• Encryption where appropriate
• Employee confidentiality requirements
• Regular security monitoring and updates
• Secure payment processing systems
• Backup and disaster recovery procedures
Despite these measures, no method of transmission over the Internet or electronic storage is completely secure. We strive to protect your information but cannot guarantee absolute security.
Cookies & Tracking Technologies
We use cookies and similar technologies to:
• Analyze site traffic and visitor behavior
• Improve website functionality and user experience
• Remember preferences and settings
• Measure advertising and marketing effectiveness
• Support analytics and remarketing tools
You may control cookies through your browser settings. Disabling cookies may affect website functionality.
GPS & Vehicle Monitoring
Vehicles rented through 404Rides may be equipped with GPS tracking devices, telematics systems, and diagnostic technology.
These systems may collect:
• Vehicle location
• Mileage
• Trip information
• Vehicle performance data
• Diagnostic information
This information may be used for:
• Theft prevention and recovery
• Vehicle recovery
• Fleet management
• Claims administration
• Safety monitoring
• Enforcement of rental agreements
Your Rights & Choices
You have the right to:
• Access your personal information
• Correct inaccurate information
• Request deletion of personal information where permitted by law
• Opt out of marketing emails
• Opt out of SMS messages by replying STOP
• Withdraw communication consent for future communications
• Request information regarding how your data is processed
To exercise these rights, contact us using the information below.
Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites and encourage users to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
The most current version will always be available on our website with the updated effective date.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, contact us:
404Rides
Phone: 470-653-2915
Email: bookings@404rides.com
Website: https://www.404rides.com
By using our website and services, you acknowledge and agree to this Privacy Policy.